SSP
GumGum
gumgum.com
GumGum is a contextual advertising company with a sell-side platform.
Most of the 81,485 apps that declare gumgum.com reach it through a reseller: 98% have a RESELLER line, 15% a DIRECT one (11,574 files, 2,921 of them through netaddiction.it's account). 34% of the 29,543 lines checked name an account its sellers.json (596 sellers) does not list. 3 sellers left its sellers.json in the last 30 days.
- Apps declaring it
- 81,485
- Sellers in sellers.json
- 596
- Lines verified
- 19%
- Lines with errors
- 17,015
- Avg. supply path score
- 49.3 / 100
11,984 DIRECT · 79,456 RESELLER
0% confidential
5,737 of 29,950 checked lines
29,950 lines in total
80,347 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 14 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add GumGum to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
gumgum.com, YOUR_ACCOUNT_ID, DIRECT, ffdef49475d318a9
gumgum.com, YOUR_ACCOUNT_ID, RESELLER, ffdef49475d318a9- Field 1:
gumgum.com, the domain GumGum uses in app-ads.txt. - Field 2: your account ID with GumGum. It must equal the
seller_idin GumGum's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
ffdef49475d318a9, the certification authority ID on 96% of the lines naming gumgum.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 596
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 3
- Last read
- Oct 14, 2026
- PUBLISHER445
- INTERMEDIARY96
- BOTH55
Cross-check of lines naming gumgum.com
- Verified 5,737
- Seller ID not found 10,224
- DIRECT but intermediary 1,039
- RESELLER but publisher 5,752
- Seller type BOTH 7,198
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming gumgum.com is looked up in its sellers.json. What each status means
Common errors with gumgum.com lines
-
Seller ID not found
10,224 lines
Ask GumGum for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
Seller type BOTH
7,198 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
RESELLER but publisher
5,752 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask GumGum why the account is listed as PUBLISHER.
-
DIRECT but intermediary
1,039 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask GumGum to list it as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on gumgum.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| netaddiction.it | BOTH | 2,921 |
| aps.amazon.com | BOTH | 2,234 |
| videoheroes.tv | BOTH | 1,306 |
| risecodes.com | INTERMEDIARY | 928 |
| bold-win.com | INTERMEDIARY | 642 |
| display.io | INTERMEDIARY | 600 |
| nobid.io | INTERMEDIARY | 316 |
| orka.tv | INTERMEDIARY | 251 |
Apps that declare gumgum.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about GumGum
Does GumGum publish a sellers.json?
Yes. Its file at https://gumgum.com/sellers.json listed 596 sellers when we last read it on 14 October 2026: 445 publishers, 96 intermediaries and 55 listed as both; 0% are confidential.
How many apps declare GumGum in app-ads.txt?
81,485 apps in Stoqlab's data (delisted apps included) declare gumgum.com: 11,984 with at least one DIRECT line and 79,456 with at least one RESELLER line, across 11,574 app-ads.txt files, as of 14 October 2026 (recounted daily).
What is the certification authority ID for GumGum?
96% of the app-ads.txt lines naming gumgum.com carry "ffdef49475d318a9" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do gumgum.com lines fail verification?
Of 29,950 lines naming gumgum.com, 17,015 contradict its sellers.json. The most common case is "Seller ID not found", on 10,224 lines. Ask GumGum for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of gumgum.com. Something wrong? Tell us.