Ad system
exchange.loyal.app
exchange.loyal.app is the domain an ad system uses in app-ads.txt and ads.txt files. 29,134 apps in our data declare it. Its sellers.json lists 67 sellers.
- Apps declaring it
- 29,134
- Sellers in sellers.json
- 67
- Lines verified
- 87%
- Lines with errors
- 0
- Avg. supply path score
- 50.3 / 100
3,845 DIRECT · 25,421 RESELLER
18% confidential
2,377 of 2,729 checked lines
2,729 lines in total
29,426 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 9 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add exchange.loyal.app to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
exchange.loyal.app, YOUR_ACCOUNT_ID, DIRECT
exchange.loyal.app, YOUR_ACCOUNT_ID, RESELLER
- Field 1:
exchange.loyal.app, the domain exchange.loyal.app uses in app-ads.txt. - Field 2: your account ID with exchange.loyal.app. It must equal the
seller_idin exchange.loyal.app's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming exchange.loyal.app carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 67
- Confidential
- 12 (18%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 9, 2026
- PUBLISHER30
- INTERMEDIARY29
- BOTH8
Cross-check of lines naming exchange.loyal.app
- Verified 2,377
- Seller ID not found 0
- DIRECT but intermediary 0
- RESELLER but publisher 0
- Seller type BOTH 352
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming exchange.loyal.app is looked up in its sellers.json. What each status means
Common errors with exchange.loyal.app lines
-
Seller type BOTH
352 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on exchange.loyal.app that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| bidmachine.io | INTERMEDIARY | 2,030 |
| myfeature.tv | INTERMEDIARY | 262 |
| screencore.io | INTERMEDIARY | 15 |
| gothamads.com | INTERMEDIARY | 11 |
| admixer.com | BOTH | 8 |
| edge226.com | INTERMEDIARY | 1 |
| mobiquitytechnologies.com | INTERMEDIARY | 1 |
Apps that declare exchange.loyal.app
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about exchange.loyal.app
How do I add exchange.loyal.app to app-ads.txt?
Add one line for each account exchange.loyal.app gives you: "exchange.loyal.app, YOUR_ACCOUNT_ID, DIRECT". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through exchange.loyal.app. The account ID must be the seller_id exchange.loyal.app lists for you in its sellers.json; exchange.loyal.app will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does exchange.loyal.app publish a sellers.json?
Yes. Its file at https://exchange.loyal.app/sellers.json listed 67 sellers when we last read it on 9 October 2026: 30 publishers, 29 intermediaries and 8 listed as both; 18% are confidential.
How many apps declare exchange.loyal.app in app-ads.txt?
29,134 apps in Stoqlab's data (delisted apps included) declare exchange.loyal.app: 3,845 with at least one DIRECT line and 25,421 with at least one RESELLER line, across 2,500 app-ads.txt files. Counts are recomputed daily.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of exchange.loyal.app. Something wrong? Tell us.