Ad system
bbc.com
Most of the 437 apps that declare bbc.com reach it through a reseller: 94% have a RESELLER line, 5.9% a DIRECT one. We found no readable sellers.json for bbc.com, so none of the 37 lines naming it can be checked. 87% of the lines carry the certification ID eeo.
- Apps declaring it
- 437
- Sellers in sellers.json
- 0
- Lines verified
- —
- Lines with errors
- 0
- Avg. supply path score
- 49.8 / 100
26 DIRECT · 411 RESELLER
Not found
no line checked yet
38 lines in total
437 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 10 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add bbc.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
bbc.com, YOUR_ACCOUNT_ID, DIRECT, eeo
bbc.com, YOUR_ACCOUNT_ID, RESELLER, eeo- Field 1:
bbc.com, the domain bbc.com uses in app-ads.txt. - Field 2: your account ID with bbc.com. It must equal the
seller_idin bbc.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
eeo, the certification authority ID on 87% of the lines naming bbc.com.
sellers.json at a glance
- Status
- Not found
- Sellers listed
- 0
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 10, 2026
Cross-check of lines naming bbc.com
- Verified 0
- Seller ID not found 0
- DIRECT but intermediary 0
- RESELLER but publisher 0
- Seller type BOTH 0
- Confidential seller 0
- No sellers.json 38
- Unchecked 0
Every line naming bbc.com is looked up in its sellers.json. What each status means
Common errors with bbc.com lines
-
No sellers.json
38 lines
bbc.com has no sellers.json we can read, so these lines cannot be checked by anyone.
Apps that declare bbc.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| iOS | DIRECT | Live | |
| iOS | RESELLER | Live | |
| iOS | DIRECT | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| iOS | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live |
Questions about bbc.com
Does bbc.com publish a sellers.json?
We found no sellers.json at https://bbc.com/sellers.json when we last looked on 10 October 2026. Lines naming bbc.com cannot be checked against it.
How many apps declare bbc.com in app-ads.txt?
437 apps in Stoqlab's data (delisted apps included) declare bbc.com: 26 with at least one DIRECT line and 411 with at least one RESELLER line, across 37 app-ads.txt files, as of 11 October 2026 (recounted daily).
What is the certification authority ID for bbc.com?
87% of the app-ads.txt lines naming bbc.com carry "eeo" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of bbc.com. Something wrong? Tell us.