Ad system

anzu.io

Most of the 98,985 apps that declare anzu.io reach it through a reseller: 100% have a RESELLER line, 16% a DIRECT one (13,632 files, 7,844 of them through unity.com's account). Its sellers.json lists 1,196 sellers, and 98% of the 66,337 lines we checked against it match. 5 sellers left its sellers.json in the last 30 days.

Apps declaring it
98,985

16,131 DIRECT · 98,820 RESELLER

Sellers in sellers.json
1,196

0% confidential

Lines verified
98%

68,647 of 70,118 checked lines

Lines with errors
743

70,118 lines in total

Avg. supply path score
52.1 / 100

103,700 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add anzu.io to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

anzu.io, YOUR_ACCOUNT_ID, DIRECT
anzu.io, YOUR_ACCOUNT_ID, RESELLER
  • Field 1: anzu.io, the domain anzu.io uses in app-ads.txt.
  • Field 2: your account ID with anzu.io. It must equal the seller_id in anzu.io's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): a certification authority ID. Most lines naming anzu.io carry none, or different ones, so we do not suggest one.

sellers.json at a glance

Status
Published
Sellers listed
1,196
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
5
Last read
Oct 13, 2026
  • PUBLISHER1,137
  • INTERMEDIARY58
  • BOTH1

Cross-check of lines naming anzu.io

  • Verified 68,647
  • Seller ID not found 201
  • DIRECT but intermediary 0
  • RESELLER but publisher 542
  • Seller type BOTH 728
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming anzu.io is looked up in its sellers.json. What each status means

Common errors with anzu.io lines

  • Seller type BOTH 728 lines

    The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.

  • RESELLER but publisher 542 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask anzu.io why the account is listed as PUBLISHER.

  • Seller ID not found 201 lines

    Ask anzu.io for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Common app-ads.txt errors and how to fix them

Intermediaries most declared as RESELLER

Accounts on anzu.io that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.

Seller domainTypeFiles
unity.com INTERMEDIARY 7,844
toponad.net INTERMEDIARY 5,843
digitalturbine.com INTERMEDIARY 5,165
yandex.com INTERMEDIARY 3,420
admanmedia.com INTERMEDIARY 3,110
bidmachine.io INTERMEDIARY 3,105
cas.ai INTERMEDIARY 3,080
advlion.com INTERMEDIARY 2,933

Apps that declare anzu.io

AppStoreRelationshipStatus
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live

Questions about anzu.io

Does anzu.io publish a sellers.json?

Yes. Its file at https://admins-api.anzu.io/sellers.json listed 1,196 sellers when we last read it on 13 October 2026: 1,137 publishers, 58 intermediaries and 1 listed as both; 0% are confidential.

How many apps declare anzu.io in app-ads.txt?

98,985 apps in Stoqlab's data (delisted apps included) declare anzu.io: 16,131 with at least one DIRECT line and 98,820 with at least one RESELLER line, across 13,632 app-ads.txt files, as of 13 October 2026 (recounted daily).

Why do anzu.io lines fail verification?

Of 70,118 lines naming anzu.io, 743 contradict its sellers.json. The most common case is "RESELLER but publisher", on 542 lines. If the account is yours, declare it DIRECT. If a partner holds it, ask anzu.io why the account is listed as PUBLISHER.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of anzu.io. Something wrong? Tell us.