Ad system
adwmg.com
adwmg.com is the domain an ad system uses in app-ads.txt and ads.txt files. 73,623 apps in our data declare it. Its sellers.json lists 1,472 sellers.
- Apps declaring it
- 73,623
- Sellers in sellers.json
- 1,472
- Lines verified
- 78%
- Lines with errors
- 5,796
- Avg. supply path score
- 50.3 / 100
21,484 DIRECT · 72,244 RESELLER
0% confidential
20,283 of 26,152 checked lines
26,152 lines in total
72,902 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 9 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add adwmg.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
adwmg.com, YOUR_ACCOUNT_ID, DIRECT, c9688a22012618e7
adwmg.com, YOUR_ACCOUNT_ID, RESELLER, c9688a22012618e7- Field 1:
adwmg.com, the domain adwmg.com uses in app-ads.txt. - Field 2: your account ID with adwmg.com. It must equal the
seller_idin adwmg.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
c9688a22012618e7, the certification authority ID on 85% of the lines naming adwmg.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 1,472
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 9, 2026
- PUBLISHER1,220
- INTERMEDIARY244
- BOTH8
Cross-check of lines naming adwmg.com
- Verified 20,283
- Seller ID not found 2,603
- DIRECT but intermediary 1,895
- RESELLER but publisher 1,298
- Seller type BOTH 73
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming adwmg.com is looked up in its sellers.json. What each status means
Common errors with adwmg.com lines
-
Seller ID not found
2,603 lines
Ask adwmg.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
DIRECT but intermediary
1,895 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask adwmg.com to list it as PUBLISHER.
-
RESELLER but publisher
1,298 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask adwmg.com why the account is listed as PUBLISHER.
-
Seller type BOTH
73 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on adwmg.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| bidmachine.io | INTERMEDIARY | 3,177 |
| app-stock.com | INTERMEDIARY | 2,823 |
| start.io | INTERMEDIARY | 2,519 |
| loopme.com | INTERMEDIARY | 1,743 |
| vungle.com | INTERMEDIARY | 1,696 |
| smaato.com | INTERMEDIARY | 1,124 |
| edge226.com | INTERMEDIARY | 1,055 |
| unity.com | INTERMEDIARY | 1,046 |
Apps that declare adwmg.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about adwmg.com
How do I add adwmg.com to app-ads.txt?
Add one line for each account adwmg.com gives you: "adwmg.com, YOUR_ACCOUNT_ID, DIRECT, c9688a22012618e7". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through adwmg.com. The account ID must be the seller_id adwmg.com lists for you in its sellers.json; adwmg.com will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does adwmg.com publish a sellers.json?
Yes. Its file at https://adwmg.com/sellers.json listed 1,472 sellers when we last read it on 9 October 2026: 1,220 publishers, 244 intermediaries and 8 listed as both; 0% are confidential.
How many apps declare adwmg.com in app-ads.txt?
73,623 apps in Stoqlab's data (delisted apps included) declare adwmg.com: 21,484 with at least one DIRECT line and 72,244 with at least one RESELLER line, across 8,773 app-ads.txt files. Counts are recomputed daily.
What is the certification authority ID for adwmg.com?
85% of the app-ads.txt lines naming adwmg.com carry "c9688a22012618e7" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do adwmg.com lines fail verification?
Of 26,152 lines naming adwmg.com, 5,796 contradict its sellers.json. The most common case is "Seller ID not found" (2,603 lines): Ask adwmg.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of adwmg.com. Something wrong? Tell us.