Ad system

ad.plus

9,932 apps across 962 app-ads.txt files declare ad.plus; 94% hold a DIRECT account and 21% list it as a RESELLER. 57% of the 1,153 lines checked name an account its sellers.json (1,062 sellers) does not list. 9 sellers left its sellers.json in the last 30 days.

Apps declaring it
9,932

9,349 DIRECT · 2,127 RESELLER

Sellers in sellers.json
1,062

0% confidential

Lines verified
43%

519 of 1,200 checked lines

Lines with errors
681

1,200 lines in total

Avg. supply path score
49.2 / 100

10,307 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add ad.plus to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

ad.plus, YOUR_ACCOUNT_ID, DIRECT
ad.plus, YOUR_ACCOUNT_ID, RESELLER
  • Field 1: ad.plus, the domain ad.plus uses in app-ads.txt.
  • Field 2: your account ID with ad.plus. It must equal the seller_id in ad.plus's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): a certification authority ID. Most lines naming ad.plus carry none, or different ones, so we do not suggest one.

sellers.json at a glance

Status
Published
Sellers listed
1,062
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
9
Last read
Oct 13, 2026
  • PUBLISHER1,062
  • INTERMEDIARY0
  • BOTH0

Cross-check of lines naming ad.plus

  • Verified 519
  • Seller ID not found 669
  • DIRECT but intermediary 0
  • RESELLER but publisher 12
  • Seller type BOTH 0
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming ad.plus is looked up in its sellers.json. What each status means

Common errors with ad.plus lines

  • Seller ID not found 669 lines

    Ask ad.plus for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

  • RESELLER but publisher 12 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask ad.plus why the account is listed as PUBLISHER.

Common app-ads.txt errors and how to fix them

Apps that declare ad.plus

AppStoreRelationshipStatus
iOS RESELLER Live
Android DIRECT Live
iOS DIRECT + RESELLER Live
iOS DIRECT + RESELLER Live
iOS RESELLER Live
iOS RESELLER Live
Android DIRECT + RESELLER Live
Android DIRECT Live
Android DIRECT + RESELLER Live
iOS RESELLER Live
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live
iOS DIRECT Live
Android DIRECT + RESELLER Live
Android DIRECT Live
iOS RESELLER Live
iOS DIRECT + RESELLER Live
Android DIRECT Live
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live

Questions about ad.plus

Does ad.plus publish a sellers.json?

Yes. Its file at https://ad.plus/sellers.json listed 1,062 sellers when we last read it on 13 October 2026: 1,062 publishers, 0 intermediaries and 0 listed as both; 0% are confidential.

How many apps declare ad.plus in app-ads.txt?

9,932 apps in Stoqlab's data (delisted apps included) declare ad.plus: 9,349 with at least one DIRECT line and 2,127 with at least one RESELLER line, across 962 app-ads.txt files, as of 13 October 2026 (recounted daily).

Why do ad.plus lines fail verification?

Of 1,200 lines naming ad.plus, 681 contradict its sellers.json. The most common case is "Seller ID not found", on 669 lines. Ask ad.plus for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of ad.plus. Something wrong? Tell us.