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Ad system

placeholder.example.com

placeholder.example.com is the domain an ad system uses in app-ads.txt and ads.txt files. 181 apps in our data declare it.

Check an app-ads.txt Open in dashboard
Apps declaring it
181

181 DIRECT · 0 RESELLER

Sellers in sellers.json
0

Unreachable

Lines verified
—

no line checked yet

Lines with errors
0

50 lines in total

Avg. supply path score
70.0 / 100

181 apps scored

Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 8 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add placeholder.example.com to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

placeholder.example.com, YOUR_ACCOUNT_ID, DIRECT, placeholder
placeholder.example.com, YOUR_ACCOUNT_ID, RESELLER, placeholder
  • Field 1: placeholder.example.com, the domain placeholder.example.com uses in app-ads.txt.
  • Field 2: your account ID with placeholder.example.com. It must equal the seller_id in placeholder.example.com's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): placeholder, the certification authority ID on 100% of the lines naming placeholder.example.com.

sellers.json at a glance

Status
Unreachable
Sellers listed
0
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
0
Last read
Oct 8, 2026

Cross-check of lines naming placeholder.example.com

  • Verified 0
  • Seller ID not found 0
  • DIRECT but intermediary 0
  • RESELLER but publisher 0
  • Seller type BOTH 0
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 50

Every line naming placeholder.example.com is looked up in its sellers.json. What each status means

Apps that declare placeholder.example.com

AppStoreRelationshipStatus
My H-E-B My H-E-B
 iOS DIRECT Live
My H-E-B My H-E-B
 Android DIRECT Live
Infuse Infuse
 iOS DIRECT Live
H-E-B Go H-E-B Go
 iOS DIRECT Live
True Texas BBQ True Texas BBQ
 iOS DIRECT Live
PosterMyWall: Design & Promote PosterMyWall: Design & Promote
 Android DIRECT Live
BIG Phone for Seniors BIG Phone for Seniors
 Android DIRECT Live
H-E-B Go H-E-B Go
 Android DIRECT Live
Newsweek Newsweek
 iOS DIRECT Live
Soko++ Soko++
 Android DIRECT Live
PartnerNet H-E-B PartnerNet H-E-B
 Android DIRECT Live
Newsweek Newsweek
 Android DIRECT Live
BIG Notifications for Seniors BIG Notifications for Seniors
 Android DIRECT Live
PartnerNet H-E-B PartnerNet H-E-B
 iOS DIRECT Live
Gekko Costs - Receipt Scanner Gekko Costs - Receipt Scanner
 Android DIRECT Live
True Texas BBQ True Texas BBQ
 Android DIRECT Live
Auditor Auditor
 Android DIRECT Live
BL Essentials Icon Pack BL Essentials Icon Pack
 Android DIRECT Live
BookWalker: Manga & Novels BookWalker: Manga & Novels
 iOS DIRECT Live
BL ABC Icon Pack BL ABC Icon Pack
 Android DIRECT Live

Questions about placeholder.example.com

How do I add placeholder.example.com to app-ads.txt?

Add one line for each account placeholder.example.com gives you: "placeholder.example.com, YOUR_ACCOUNT_ID, DIRECT, placeholder". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through placeholder.example.com. The account ID must be the seller_id placeholder.example.com lists for you in its sellers.json; placeholder.example.com will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.

Does placeholder.example.com publish a sellers.json?

We could not reach it (last attempt 8 October 2026). Lines naming placeholder.example.com stay unchecked until it answers again.

How many apps declare placeholder.example.com in app-ads.txt?

181 apps in Stoqlab's data (delisted apps included) declare placeholder.example.com: 181 with at least one DIRECT line and 0 with at least one RESELLER line, across 50 app-ads.txt files. Counts are recomputed daily.

What is the certification authority ID for placeholder.example.com?

100% of the app-ads.txt lines naming placeholder.example.com carry "placeholder" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.

What is the difference between DIRECT and RESELLER?

DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.

Sources: the public app-ads.txt files of tracked apps and the sellers.json of placeholder.example.com. Something wrong? Tell us.