novicue.com

Add one line for each account novicue.com gives you: "novicue.com, YOUR_ACCOUNT_ID, DIRECT, aec3f6f87bcd4418". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through novicue.com. The account ID must be the seller_id novicue.com lists for you in its sellers.json; novicue.com will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.

Yes. Its file at https://novicue.com/sellers.json listed 10 sellers when we last read it on 10 October 2026: 10 publishers, 0 intermediaries and 0 listed as both; 0% are confidential.

4,900 apps in Stoqlab's data (delisted apps included) declare novicue.com: 17 with at least one DIRECT line and 4,883 with at least one RESELLER line, across 264 app-ads.txt files. Counts are recomputed daily.

90% of the app-ads.txt lines naming novicue.com carry "aec3f6f87bcd4418" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.

Of 264 lines naming novicue.com, 264 contradict its sellers.json. The most common case is "Seller ID not found" (264 lines): Ask novicue.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.