Ad system
identity.ai
identity.ai is the domain an ad system uses in app-ads.txt and ads.txt files. 139 apps in our data declare it.
- Apps declaring it
- 139
- Sellers in sellers.json
- 0
- Lines verified
- —
- Lines with errors
- 0
- Avg. supply path score
- 50.0 / 100
0 DIRECT · 139 RESELLER
Unreachable
no line checked yet
2 lines in total
139 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 7 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add identity.ai to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
identity.ai, YOUR_ACCOUNT_ID, DIRECT
identity.ai, YOUR_ACCOUNT_ID, RESELLER- Field 1:
identity.ai, the domain identity.ai uses in app-ads.txt. - Field 2: your account ID with identity.ai. It must equal the
seller_idin identity.ai's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming identity.ai carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Unreachable
- Sellers listed
- 0
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 7, 2026
Cross-check of lines naming identity.ai
- Verified 0
- Seller ID not found 0
- DIRECT but intermediary 0
- RESELLER but publisher 0
- Seller type BOTH 0
- Confidential seller 0
- No sellers.json 0
- Unchecked 2
Every line naming identity.ai is looked up in its sellers.json. What each status means
Apps that declare identity.ai
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| iOS | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about identity.ai
How do I add identity.ai to app-ads.txt?
Add one line for each account identity.ai gives you: "identity.ai, YOUR_ACCOUNT_ID, DIRECT". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through identity.ai. The account ID must be the seller_id identity.ai lists for you in its sellers.json; identity.ai will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does identity.ai publish a sellers.json?
We could not reach it (last attempt 7 October 2026). Lines naming identity.ai stay unchecked until it answers again.
How many apps declare identity.ai in app-ads.txt?
139 apps in Stoqlab's data (delisted apps included) declare identity.ai: 0 with at least one DIRECT line and 139 with at least one RESELLER line, across 2 app-ads.txt files. Counts are recomputed daily.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of identity.ai. Something wrong? Tell us.