Ad system
exchange.com
exchange.com is the domain an ad system uses in app-ads.txt and ads.txt files. 53 apps in our data declare it.
- Apps declaring it
- 53
- Sellers in sellers.json
- 0
- Lines verified
- —
- Lines with errors
- 0
- Avg. supply path score
- 48.0 / 100
23 DIRECT · 30 RESELLER
Unreachable
no line checked yet
4 lines in total
53 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 7 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add exchange.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
exchange.com, YOUR_ACCOUNT_ID, DIRECT, 50b1c356f2c5c8fc
exchange.com, YOUR_ACCOUNT_ID, RESELLER, 50b1c356f2c5c8fc- Field 1:
exchange.com, the domain exchange.com uses in app-ads.txt. - Field 2: your account ID with exchange.com. It must equal the
seller_idin exchange.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
50b1c356f2c5c8fc, the certification authority ID on 50% of the lines naming exchange.com.
sellers.json at a glance
- Status
- Unreachable
- Sellers listed
- 0
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 7, 2026
Cross-check of lines naming exchange.com
- Verified 0
- Seller ID not found 0
- DIRECT but intermediary 0
- RESELLER but publisher 0
- Seller type BOTH 0
- Confidential seller 0
- No sellers.json 0
- Unchecked 4
Every line naming exchange.com is looked up in its sellers.json. What each status means
Apps that declare exchange.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| iOS | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | RESELLER | Live |
Questions about exchange.com
How do I add exchange.com to app-ads.txt?
Add one line for each account exchange.com gives you: "exchange.com, YOUR_ACCOUNT_ID, DIRECT, 50b1c356f2c5c8fc". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through exchange.com. The account ID must be the seller_id exchange.com lists for you in its sellers.json; exchange.com will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does exchange.com publish a sellers.json?
We could not reach it (last attempt 7 October 2026). Lines naming exchange.com stay unchecked until it answers again.
How many apps declare exchange.com in app-ads.txt?
53 apps in Stoqlab's data (delisted apps included) declare exchange.com: 23 with at least one DIRECT line and 30 with at least one RESELLER line, across 4 app-ads.txt files. Counts are recomputed daily.
What is the certification authority ID for exchange.com?
50% of the app-ads.txt lines naming exchange.com carry "50b1c356f2c5c8fc" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of exchange.com. Something wrong? Tell us.