Ad system
awg.la
awg.la is the domain an ad system uses in app-ads.txt and ads.txt files. 14,003 apps in our data declare it. Its sellers.json lists 173 sellers.
- Apps declaring it
- 14,003
- Sellers in sellers.json
- 173
- Lines verified
- 50%
- Lines with errors
- 659
- Avg. supply path score
- 49.7 / 100
8,637 DIRECT · 8,275 RESELLER
0% confidential
654 of 1,314 checked lines
1,314 lines in total
13,826 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 9 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add awg.la to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
awg.la, YOUR_ACCOUNT_ID, DIRECT
awg.la, YOUR_ACCOUNT_ID, RESELLER- Field 1:
awg.la, the domain awg.la uses in app-ads.txt. - Field 2: your account ID with awg.la. It must equal the
seller_idin awg.la's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming awg.la carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 173
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 1
- Last read
- Oct 9, 2026
- PUBLISHER148
- INTERMEDIARY20
- BOTH3
Cross-check of lines naming awg.la
- Verified 654
- Seller ID not found 446
- DIRECT but intermediary 0
- RESELLER but publisher 213
- Seller type BOTH 1
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming awg.la is looked up in its sellers.json. What each status means
Common errors with awg.la lines
-
Seller ID not found
446 lines
Ask awg.la for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
RESELLER but publisher
213 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask awg.la why the account is listed as PUBLISHER.
-
Seller type BOTH
1 line
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on awg.la that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| zmaticoo.com | INTERMEDIARY | 377 |
| connectki.com | INTERMEDIARY | 4 |
Apps that declare awg.la
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | DIRECT | Live | |
| Android | DIRECT + RESELLER | Live |
Questions about awg.la
How do I add awg.la to app-ads.txt?
Add one line for each account awg.la gives you: "awg.la, YOUR_ACCOUNT_ID, DIRECT". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through awg.la. The account ID must be the seller_id awg.la lists for you in its sellers.json; awg.la will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does awg.la publish a sellers.json?
Yes. Its file at https://awg.la/sellers.json listed 173 sellers when we last read it on 9 October 2026: 148 publishers, 20 intermediaries and 3 listed as both; 0% are confidential.
How many apps declare awg.la in app-ads.txt?
14,003 apps in Stoqlab's data (delisted apps included) declare awg.la: 8,637 with at least one DIRECT line and 8,275 with at least one RESELLER line, across 1,022 app-ads.txt files. Counts are recomputed daily.
Why do awg.la lines fail verification?
Of 1,314 lines naming awg.la, 659 contradict its sellers.json. The most common case is "Seller ID not found" (446 lines): Ask awg.la for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of awg.la. Something wrong? Tell us.