Ad system
apps.apple.com
apps.apple.com is the domain an ad system uses in app-ads.txt and ads.txt files. 23 apps in our data declare it.
- Apps declaring it
- 23
- Sellers in sellers.json
- 0
- Lines verified
- —
- Lines with errors
- 0
- Avg. supply path score
- 73.6 / 100
22 DIRECT · 1 RESELLER
Not found
no line checked yet
2 lines in total
23 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 4 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add apps.apple.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
apps.apple.com, YOUR_ACCOUNT_ID, DIRECT, f08c47fec0942fa0
apps.apple.com, YOUR_ACCOUNT_ID, RESELLER, f08c47fec0942fa0
- Field 1:
apps.apple.com, the domain apps.apple.com uses in app-ads.txt. - Field 2: your account ID with apps.apple.com. It must equal the
seller_idin apps.apple.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
f08c47fec0942fa0, the certification authority ID on 50% of the lines naming apps.apple.com.
sellers.json at a glance
- Status
- Not found
- Sellers listed
- 0
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 4, 2026
Cross-check of lines naming apps.apple.com
- Verified 0
- Seller ID not found 0
- DIRECT but intermediary 0
- RESELLER but publisher 0
- Seller type BOTH 0
- Confidential seller 0
- No sellers.json 2
- Unchecked 0
Every line naming apps.apple.com is looked up in its sellers.json. What each status means
Common errors with apps.apple.com lines
-
No sellers.json
2 lines
apps.apple.com has no sellers.json we can read, so these lines cannot be checked by anyone.
Apps that declare apps.apple.com
| App | Store | Relationship | Status |
|---|---|---|---|
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | RESELLER | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live |
Questions about apps.apple.com
How do I add apps.apple.com to app-ads.txt?
Add one line for each account apps.apple.com gives you: "apps.apple.com, YOUR_ACCOUNT_ID, DIRECT, f08c47fec0942fa0". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through apps.apple.com. The account ID must be the seller_id apps.apple.com lists for you in its sellers.json; apps.apple.com will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does apps.apple.com publish a sellers.json?
We found no sellers.json at https://apps.apple.com/sellers.json when we last looked on 4 October 2026. Lines naming apps.apple.com cannot be checked against it.
How many apps declare apps.apple.com in app-ads.txt?
23 apps in Stoqlab's data (delisted apps included) declare apps.apple.com: 22 with at least one DIRECT line and 1 with at least one RESELLER line, across 2 app-ads.txt files. Counts are recomputed daily.
What is the certification authority ID for apps.apple.com?
50% of the app-ads.txt lines naming apps.apple.com carry "f08c47fec0942fa0" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of apps.apple.com. Something wrong? Tell us.