Mediation platform and exchange
AppLovin
applovin.com
AppLovin runs the MAX in-app mediation platform and the AppLovin Exchange, and sells its own demand into apps.
- Apps declaring it
- 114,061
- Sellers in sellers.json
- 6,593
- Lines verified
- 34%
- Lines with errors
- 21,524
- Avg. supply path score
- 51.4 / 100
108,840 DIRECT · 14,252 RESELLER
0.8% confidential
11,067 of 32,967 checked lines
32,967 lines in total
112,772 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 9 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add AppLovin to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
applovin.com, YOUR_ACCOUNT_ID, DIRECT
applovin.com, YOUR_ACCOUNT_ID, RESELLER- Field 1:
applovin.com, the domain AppLovin uses in app-ads.txt. - Field 2: your account ID with AppLovin. It must equal the
seller_idin AppLovin's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming applovin.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 6,593
- Confidential
- 56 (0.8%)
- Passthrough
- 0
- Removed, last 30 days
- 1
- Last read
- Oct 9, 2026
- PUBLISHER6,577
- INTERMEDIARY10
- BOTH6
Cross-check of lines naming applovin.com
- Verified 11,067
- Seller ID not found 19,031
- DIRECT but intermediary 29
- RESELLER but publisher 2,464
- Seller type BOTH 369
- Confidential seller 7
- No sellers.json 0
- Unchecked 0
Every line naming applovin.com is looked up in its sellers.json. What each status means
Common errors with applovin.com lines
-
Seller ID not found
19,031 lines
Ask AppLovin for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
RESELLER but publisher
2,464 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask AppLovin why the account is listed as PUBLISHER.
-
Seller type BOTH
369 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
DIRECT but intermediary
29 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask AppLovin to list it as PUBLISHER.
-
Confidential seller
7 lines
The seller is confidential in sellers.json: its name and domain are hidden, so buyers cannot confirm who it is.
Intermediaries most declared as RESELLER
Accounts on applovin.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| wurl.com | BOTH | 63 |
| ctvbuyer.com | INTERMEDIARY | 5 |
| metaxsoft.com | BOTH | 3 |
Apps that declare applovin.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live |
Questions about AppLovin
How do I add AppLovin to app-ads.txt?
Add one line for each account AppLovin gives you: "applovin.com, YOUR_ACCOUNT_ID, DIRECT". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through applovin.com. The account ID must be the seller_id AppLovin lists for you in its sellers.json; AppLovin will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does AppLovin publish a sellers.json?
Yes. Its file at https://api.applovin.com/sellers.json listed 6,593 sellers when we last read it on 9 October 2026: 6,577 publishers, 10 intermediaries and 6 listed as both; 0.8% are confidential.
How many apps declare AppLovin in app-ads.txt?
114,061 apps in Stoqlab's data (delisted apps included) declare applovin.com: 108,840 with at least one DIRECT line and 14,252 with at least one RESELLER line, across 14,274 app-ads.txt files. Counts are recomputed daily.
Why do applovin.com lines fail verification?
Of 32,967 lines naming applovin.com, 21,524 contradict its sellers.json. The most common case is "Seller ID not found" (19,031 lines): Ask AppLovin for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of applovin.com. Something wrong? Tell us.